Jeff's Blog
Mass Media Analysis
The mass media profoundly influences the thoughts of the public by presenting varied scenarios, which are not always true. Some of the people disregard their messages since they understand that the shows are staged. These delusive presentations are produced by the entertainment shows for the audience to identify with the characters and their products. In reality, a portion of the public understands that the fictional media products are for entertainment and persuasion rather than for personal consumption. Irrespective of the public opinion regarding the entertainment, mass media utilizes technology to relay all kinds of information, thereby influencing the public. The mass media often affects the society in a number of ways, which in effect influence the perception of the public, and rallies the people towards a common goal.
Advanced technology has enabled mass media to relay information to all members of the society and ensure that everyone is within the reach of information platform. In the recent past, the development of technology has flourished and played a key role in the advancement of information technology . These developments are evident in the communication technology where mobile phones to GPS satellites have revolutionized the communication process. Consequently, innovations have reduced in size, become more efficient and more affordable. Internet and development of digital technology, especially the computer-based technology, has made a profound impact on the field of information and communication. The advanced Internet has made it possible for computers to be linked across global telecommunications. As a result, people have managed to access information almost on any topic from anywhere in the world. Besides, the global network, including television and media companies, brings news and information of current events to all people across the globe.
The solemn duty of relaying accurate and truthful information is superseded by personal interests, which threatens mass media. Transmission of fake news is a concern for the majority of population since the rise of such news negatively influences the people. Dispersion of fake news into large masses is commonly termed as propaganda. According to Manzaria and Bruck (1), propaganda refers to the spread of ideas or rumors with the objective of assisting people or creating destruction to a group of people. Additionally, propaganda has been reinforced through societal myths and stereotypes, making it challenging to identify the message as simply propaganda. Propaganda has been around for thousands of years. However, with the advent of technology, fake news has been easily dispatched to large masses, thereby influencing the whole nations. While propaganda is mostly common in war issues, political and social means have also obviously influenced peoples attitudes. This is evident in the election commercials on the television, where candidates apply propaganda to promote themselves above their competitors. Another common approach propaganda has been applied for is with the utilization of the media for presenting countries with nuclear technology . Presently, propaganda is technologically applied through the press, radio, handbills, speeches, plays and cultural events among other media. The use of varied media forms is more surprising since this illustrates the challenge of differentiating propaganda from other news . It is indeed true that propaganda is powerful since everyone becomes susceptible to the news. This comes in light of the limited time, resources and capacity people have for analysis of all forms of news. The spread of propaganda makes the public lose trust in the media house and the entire news spread irrespective of the weighty information spread at one time.
It is paramount that mass media houses ascertain all information transmitted for public consumption. This is because sharing of information through mass media not only informs the actions of the public but also influences their response. It is a taxing role to singly regard fake news from one source and prevent its spread. However, numerous approaches can be applied to safeguard the spread of negative news. One approach that can be applied is the Enlisting of the International Fact Checking Network . This organization has been applied by the Facebook group, and presently flags articles that are considered false. Using the fact checker, stories regarded as fake can be tagged as false as long as they are within the social network. OSCE affirms that it is necessary for the media houses to enforce media pluralism and condemn propaganda as inappropriate speech in every democratic nation . The general population can abolish media houses run by different governments, and instead support the public service media that upholds high professional standards. It is also necessary that international and intercultural dialogue is organized for the journalists and other intellectuals where they can promote democracy based on peace, diversity, and freedom of expression. Other approaches to safeguard the spread of fake news encompass around increasing educational programs on media and internet literacy. Conclusively, it is necessary that the media exercise self-regulation to apply appropriate ways of addressing professional issues such as hatred and discrimination.
Mass media plays a key role in influencing the public towards a given direction, either positively or negatively. In light of this, fake news and propaganda can be spread to masses. Development of technology has ensured that everyone within the reach of information is equipped. This development, including the Internet and digital network, has enabled people to acquire information regarding any topic and from everywhere. A major concern is the transmission of fake news since it negatively influences the population. Dispersion of fake news to large masses is commonly termed as propaganda. Safety measures ought to be set to avoid abuse of mass media through the spread of fake news and propaganda. Every government and media house ought to take immediate actions regarding the purported persons, who might have participated in the spread of fake news to the public. These actions are to ensure that the personal interest is eliminated in order for the public to continue receiving accurate information that can influence them positively. This papers was about analysis and written by Jeff Kip. You can see more works his author here
Комментарии
Отправить комментарий